Wednesday, February 28, 2007

High tech warfare.

This is the logo from an item of hand luggage that I bought in Koh Samui a year ago for $20. It has been extremely handy, having travelled to the UK, France, Singapore and New Zealand since then - it even survived being 'misplaced' en route to London (thanks Emirates!) and seems to cheerfully handle the ongoing trials and tribulations involved in being an international bag of mystery.

I credit this value for money and all round robustness to the fact that it is called 'Combat'. It is clearly a high tech, cutting edge, hardcore item of luggage of mass destruction - something the logo leaves the viewer in no doubt about.


Yay for incongruous branding - it makes life that little bit brighter :-)

No comments: